Follow Your Spark

Agency: Digital Cinema Media


Award-winning actor Micheal Ward has fronted a new national cinema campaign devised by arts charity BAFTA and UK cinema advertising market leader Digital Cinema Media (DCM) to inspire the creative talent of tomorrow to pursue a career in the screen industries.  

It includes a 90-second trailer for the big screen created by DCM’s creative arm, DCM Studios and independent production company, Common People Films (CMN PPL), with stories inspired by some of the young people BAFTA has supported to realise their creative potential. It rolls out in cinemas across the UK from today until 17 January 2024, and is found on YouTube @BAFTA here. 

‘Follow Your Spark’ is the second collaboration between BAFTA and DCM following last year’s ‘Behind Every Bafta’ cinema campaign.

This year’s campaign was conceived by director Jeaniq Amihyia around the concept of following your creative spark, or in Micheal Ward’s words, “the exact moment you unlock your true passion” as well as the ways in which BAFTA can help develop your career. Ward won the EE BAFTA Film Awards’ EE Rising Star Award in 2020, and his impressive credits include Steve McQueen’s Small Axe series, Top Boy, and Sam Mendes’ Empire of Light. Amihyia, director and photographer, is founder of The Starting Seven – a community-based production studio in London prioritises working with young creatives regardless of race, gender or sexual orientation.

This professional campaign titled 'Follow Your Spark' was published in United Kingdom in October, 2023. It was created for the brand: BAFTA, by ad agency: Digital Cinema Media. This Film medium campaign is related to the Media, Movies, and Music industries and contains 1 media asset. It was submitted 6 months ago.


Clients: Donna Mathews, Executive Director of PR & Communications, BAFTA
Natalie Paszkowski, Marketing Manager, BAFTA
Caoimhe Foran, Marketing Executive, BAFTA
Agency: Digital Cinema Media 
Creative Director - DCM Studios: Jeremy Kolesar 
Creative Production Lead - DCM Studios: Bridie Scriven
Project Manager - DCM Studios: Kenya Williams
Production company: CMN PPL
Director: Jeaniq Amihyia
Execs: Tony Roberts, Ramy Dance
Producer: Jake River Parker
Director of photography: Ian Murray
Production designer: Katie South
Production Manager: Emily Mulkerrins
Offline Edit: Gary Forrester, Ten Three editing
VFX: Dazzle Pictures
Grade: Ruth Wardell, Time Based Arts
Sound Design: 750mph
Composition: Tom Player


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