Loop Earplugs

Quiet, Engage, and Experience

Agency: PDA.NYC


Loop Earplugs has partnered with PDA.NYC, to launch its first-ever brand campaign - positioning Loop’s products as lifestyle-driven fashion accessories that enhance health and well-being.

PDA was awarded the strategy, creative, and media business after a pitch that included several international agencies.

This campaign includes a revamp of Loop’s 3 core products—Quiet, Engage, and Experience—and the debut of Switch, a 3-in-1 noise-reduction product.
With Switch, you can fine-tune your hearing protection throughout the day with a simple, tactile twist – offering three distinct attenuation levels, each with its own unique acoustic flavor. Whether you're eavesdropping on conversations (17 dB), jamming to your favorite tunes (21 dB), or seeking serenity and focus (25 dB).
Contrary to other ear plugs that just block sound, Loop’s noise filtering earwear offers a range of stylish products that suit the unique needs and/or situations of all kinds of people - from festival goers, partiers, motorcycle riders, fitness class lovers, to anyone neurodivergent or sound sensitive.

Celebrating this variety, Loop’s first brand campaign is built on the tagline, “Shut Up Noise, Turn Up Sound.”

Because while Loop makes noise-reduction products, the brand celebrates sound, and its campaign empowers people to embrace the loud activities they love, showcasing how everyday people can use Loop products to focus on the sounds they care about … without all the noise getting in the way.
30-second spots sit at the center of the campaign.

The campaign also includes Loop’s first ever OOH wild postings (in Williamsburg, Brooklyn), first digital OOH in New York City and London, and digital media placements across the US and UK on Meta, Google, YouTube, and Connected TV.

PDA developed the strategy in partnership with Ted Florea (formerly of Droga/Huge) and his strategy consultancy, Ancient, and collaborated with Bryght Young Things on film production and BrandVerge and NoLie Communications for media planning, buying, and management.

This professional campaign titled 'Quiet, Engage, and Experience' was published in United States in October, 2023. It was created for the brand: Loop Earplugs, by ad agency: PDA.NYC. This Film medium campaign is related to the Electronic Devices industry and contains 6 media assets. It was submitted 6 months ago.



Global Head of Brand Natalie Lefever
Senior Project & Campaign Manager Anel Sarhatlic
Project Manager Liesbeth Keuninckx
Creative Director Alex Araez
Art Director Nina Hagen


Co-Founder & Executive Creative Director Aaron Mosher
Co-Founder & Executive Creative Director David Yankelevitz
Creative Director Kristen Koop
Creative Director Zac Sax
Executive Producer Marc Calamia
Producer Damisi Rosemond
Associate Producer Tunisia Seda
Media Strategy + Planning Brandverge
No Lie Communications
Brand Strategy Ted Florea, Ancient LLC
Social Strategist Nicole Hering
Senior Designer Yessica Yépez
3D Animator Cesar Barbosa
Motion Designer / Animator Kasper Nyman
Studio Editor Emily Freeman
Studio Editor Daniel Debiasi


Director / Editor Chadrick Preuss
Director / Editor Sandeep Vadlamudi
Head of Production Steve Cozzarelli
Executive Producer Chelsea Greenwood
Senior Producer Lucas Carpenter
Line Producer Sherry Shu
1st AD JP Bouchard
Director of Photography Benjamin Whatley
1st AC Vincent Ballesteros
DIT Tom Fields
Gaffer Seth McEnroe
Key Grip Chris Wiesehahn
VTR Operator Jeff Reeves
Production Designer JT Camp
Casting Directors bokcreative
Wardrobe Stylist Tiffani Williams
Hair / Makeup Segal Yehudai
Art Director Jon Valde
Prop Master Kelvin De La Cruz
Music Supervision SoStereo
Music Composer James Nasty
Sound Designer Cesar Haliwa
Colorist Josh Bohoskey, Rare Medium
VFX Dragonfly FX


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