Celebrating a Life

Agency: La Chose


PFG and their agency La Chose are taking a new look at funeral services

While some cultures celebrate their deceased in a festive way, death remains a difficult subject to discuss in our society. However, more and more French people are expressing new expectations when it comes to funerals. In the context of secularization of the French society, we observe a slight erasure of religious rituals as well as a decrease of typical social conventions. The French are waiting for new forms of tributes that are no longer dictated by the norm but that have meaning for them and their loved ones. Going against the grain, PFG and La Chose are dusting off traditional communication and shedding light on these changes through a brand new platform and campaign that celebrate life.

This professional campaign titled 'Celebrating a Life' was published in France in May, 2023. It was created for the brand: PFG, by ad agency: La Chose. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted 12 months ago.


Advertiser : PFG
Creative directors : Charles Flamand, Alex Fort
Art Director : Hugo Morius
Copywriter : Mikaël Le Jalu
Producer : Clotilde Lecuillier, CREAM
TV Producer : Jérémy Assoun
Director : Marc Oller
Executive Production : Avion Films
Sales Manager : Laure Hivoux
Group Manager : Timothé Soudet
Strategic Planning : Céline Faure


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.