Description
🐷 Pigs are flying over South Africa. Again.
To extend the launch of inDrive Cashless Payments, we took our campaign beyond traditional media and onto a landmark building in the heart of Cape Town.
Inspired by the phrase "when pigs fly," we created a large-scale light projection where flying pigs became the announcement that cashless payments had finally arrived.
One simple message, brought to life at an unexpected scale:
Cashless. Finally.
This professional campaign titled 'Cashless. Finally. Special Project' was published in South Africa in July, 2026. It was created for the brand: inDrive, by ad agency: inlab. This Experiential medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 21 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Lead Africa - Mykyta Ponarin
Senior Brand Manager - Elizaveta Neverova
Senior Regional Content Marketing Manager, South Africa - Belinda Ndaba
inlab team:
Director of inlab - Mikhail Naliukhin
Creative Team Leader EMEA - Eugene Gavrilchenko
Senior Creator - Olga Travina
Senior Creator - Irina Shamgunova
Motion designer - Sergei Gerasimov
Senior Marketing Communications Manager - Irina Arebinya, Sanaaya Ivanova
Production Company: CAPE LASERS
