emphasizes safety in every journey, showing the son heading to his sports training while a Swvl vehicle is ready to take him safely, as his mother follows the trip through the app. The visual communicates trust and security with the line: “Safety in Every Journey.”
highlights real-time tracking and reassurance. It shows the son enjoying his ride inside the Swvl vehicle while his mother monitors the route moment by moment through the app and knows that he is only minutes away from arriving. The design reflects both the child’s comfort and the mother’s peace of mind, with the line: “Five Minutes Away.”
the campaign with the son arriving home safely and on time, while the mother receives a trip completion notification through the app. It highlights Swvl’s reliability and commitment to punctuality with the line: “On Time, Every Time.”
Description
A conceptual campaign built around the idea that Swvl is more than just a transportation service. Under the platform “With Them Every Step,” the campaign highlights how Swvl becomes a trusted partner for mothers, providing a safe, organized, and reliable travel experience that gives them peace of mind throughout their children’s daily journeys.
This student campaign titled 'With Them Every Step' was published in Egypt in July, 2026. It was created for the brand: SWVL, by ad school: SABER GROUP COURSES ACADEMY. This Digital medium campaign is related to the Transport industry and contains 4 media assets. It was submitted 4 days ago by Senior Graphic Instructor: Mohamed Saber of Saber Group Courses Academy.
Credits
Designer : Sherry Nabil
Art director : Eng. mohamed saber
Academy : Saber Group Courses Academy
