On this black Friday Rio Arte started a Cash Back strategy for next beauty procedure in the clinic. They created bills that emulate the light effect of precious rocks such as diamonds, rubies, emeralds and amber. This brings out a touch of sophistication and adds an extra value of the procedure once putted next to beautiful women full of attitude. Those “Cash Back Bills” are putted inside a closed urn and the client picks one out, where it can get up to 60% in cash back. There are also photo booths on display inside everyone of the 14 stores so the client can take a quick photo, post on their social account tag @rioarteresultado use the hashtag #valordabeleza (aka beauty value) and win up to a R$ 100,00 to be spent in any beauty procedure of the clinic.
This professional campaign titled 'Cash Back Bills' was published in Brazil in November, 2019. It was created for the brand: Rio Arte Dermatologia e Estética, by ad agency: Macro. This Integrated medium campaign is related to the Beauty industry and contains 8 media assets. It was submitted over 2 years ago by Creative Director: rodrigo oliveira of Agencia Macro.
Advertising Agency: Agencia Macro, Rio de Janeiro, Brazil
Creative Director: Rodrigo Oliveira
Art Directors: Rodrigo Oliveira, Guilherme Gianelli
Copyrighter: Carol Oliver
Media Strategist: Guilherme Pouchucq
Product Owner: Patrícia Mendonça