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Wacoal

Skincare Bra

Agency: Brilliant & Million

Description

Digital Agency has co-created with Wacoal, utilising Data from Social Voice that we have found most of Thai women has problem about non-moistured breast. Then the agency has co-invented the new innovative bra, before finalizing the sewing.

 We also designed the bra to ensure that the moisturiser was spread around equally,

helping provide sufficient nourishment for the breasts.

This NSFW professional campaign titled 'Skincare Bra' was published in Thailand in September, 2019. It was created for the brand: Wacoal, by ad agency: Brilliant & Million. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 2 media assets. It was submitted over 2 years ago by Titipun Tubthong.

Credits

Advertising Agency: Brilliant & Million, Bangkok, Thailand
Chief Executive Officer: Sorada Sonprasit
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Titipun Tubthong
Head Of Strategic Planning: Kanokporn Kulsri
Group Account Director: Thanaporn Chankitmunkong
Creative: Thananchanok Chaipeth
Creative: Chidchanok Nilrat
Senior Art Director: Wayu Saenmee
Account Supervisor: Chutamat Chanangsri
Strategic Planner Executive: Kamonchanok Maimee
Project Director: Phakpoom Surapongsanuruk
Producer: Nutcha Kaewnammitra

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