Cartier Goes 3D for Watches & Wonders

At Cartier, time is not only what we measure but what we treasure, something to make the most of - in how it is filled and how it is represented. The strength of this vision drives all of the Maison’s research around time, from its formal representation to personal perception and the experience of the quality of time.
To continue serving this vision, during Watches & Wonders, the world's largest watch show, Publicis Luxe, in collaboration with passionate artisans, has created and developed a series of 37 windows (static and animated) that serve as living showcases to showcase the new products from the House of Cartier.
An ambitious film, produced entirely in 3D, was also created to present the totality of the collections, and was itself shown on a 360° screen during the Geneva show.