At Cartier, time is not only what we measure but what we treasure, something to make the most of - in how it is filled and how it is represented. The strength of this vision drives all of the Maison’s research around time, from its formal representation to personal perception and the experience of the quality of time.
To continue serving this vision, during Watches & Wonders, the world's largest watch show, Publicis Luxe, in collaboration with passionate artisans, has created and developed a series of 37 windows (static and animated) that serve as living showcases to showcase the new products from the House of Cartier.
An ambitious film, produced entirely in 3D, was also created to present the totality of the collections, and was itself shown on a 360° screen during the Geneva show.
This professional campaign titled 'Cartier Goes 3D for Watches & Wonders' was published in France in April, 2022. It was created for the brand: Cartier International, by ad agency: Publicis Luxe and Razorfish France. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agencies: PUBLICIS LUXE, RAZORFISH FRANCE
Creative Director Publicis Luxe: Antoine Bonodot
Window displays - Publicis Luxe: Adrien Cussonneau, Jérémy Givord
Film - Publicis Luxe: Antoine Bonn, Alexandre Jean-Marie, Jérémy Givord
Iconography and press visuals - Publicis Luxe: Anneliese Boyaval, Gaël Cornet, Erevan Joseph, Hélène Kerbiquet, Marion Maggiorani
Art direction and UX site: Anneliese Boyaval, Jérémy Givord
Sales management - Publicis Luxe: Amandine Ribeiro
Commercial follow-up - Publicis Luxe: Iris Decoux, Clement Ozout, Anne-Charlotte Delaisement, Laurence Levy
Technical supervision - Razorfish: Brice D'Annoville, Lucas Haladjan, Antonin Riviere, Franck Youdine
Delivery, Razorfish : Matteo Carcassola, Mareva Jeandel, Julie Konikowski