ADVERTISING

Cartier International

Cartier Goes 3D for Watches & Wonders

Agency: Publicis Luxe and Razorfish France

Description

At Cartier, time is not only what we measure but what we treasure, something to make the most of - in how it is filled and how it is represented. The strength of this vision drives all of the Maison’s research around time, from its formal representation to personal perception and the experience of the quality of time.
To continue serving this vision, during Watches & Wonders, the world's largest watch show, Publicis Luxe, in collaboration with passionate artisans, has created and developed a series of 37 windows (static and animated) that serve as living showcases to showcase the new products from the House of Cartier.
An ambitious film, produced entirely in 3D, was also created to present the totality of the collections, and was itself shown on a 360° screen during the Geneva show.

This professional campaign titled 'Cartier Goes 3D for Watches & Wonders' was published in France in April, 2022. It was created for the brand: Cartier International, by ad agency: Publicis Luxe and Razorfish France. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted 8 months ago.

Credits

Advertising Agencies: PUBLICIS LUXE, RAZORFISH FRANCE
Creative Director Publicis Luxe: Antoine Bonodot
Window displays - Publicis Luxe: Adrien Cussonneau, Jérémy Givord
Film - Publicis Luxe: Antoine Bonn, Alexandre Jean-Marie, Jérémy Givord
Iconography and press visuals - Publicis Luxe: Anneliese Boyaval, Gaël Cornet, Erevan Joseph, Hélène Kerbiquet, Marion Maggiorani
Art direction and UX site: Anneliese Boyaval, Jérémy Givord
Sales management - Publicis Luxe: Amandine Ribeiro
Commercial follow-up - Publicis Luxe: Iris Decoux, Clement Ozout, Anne-Charlotte Delaisement, Laurence Levy
Technical supervision - Razorfish: Brice D'Annoville, Lucas Haladjan, Antonin Riviere, Franck Youdine
Delivery, Razorfish : Matteo Carcassola, Mareva Jeandel, Julie Konikowski

Akash Digital TV
Kongsgaard Gin

ADVERTISING

iStock Essentials

Global network connection and da...

Artist: your_photo

iStock Signature

Global Connection Lines - Global...

Artist: DKosig

iStock Signature

4k video footage of the faces of...

Artist: Armand Burger

iStock Essentials

Animation of spinning golden glo...

Artist: lukutin77

iStock Signature

Time lapse Low angle of tall cor...

Artist: Tzido

iStock Essentials

Finance business investment stra...

Artist: Thinkhubstudio

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.