Description
Karen Ocaña Dávila, Second Officer of the National Police of Peru was able to capture the biggest murderer of women in the country. Guilty of taking to lives of 1,800 women in Peru in just one year.
She was able to catch it by getting a timely check up in the League Against Cancer.
The campaign with the biggest outreach in the brand's history.
US $ 210,000 in free publicity
+ 131% in brand's positive
+ 240% in checkups
This professional campaign titled '#CaptureCancer' was published in Peru in October, 2021. It was created for the brand: Peruvian League Against Cancer, by ad agency: Havas. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 2 years ago by Creative Director: Marco Contreras of Havas Worldwide.
Credits
Advertising Agency: Havas Worldwide Perú, Lima, Peru
Ceo: Luis Miguel Sanchez
Cco: Mauricio Fernández-Maldonado
Creative Director: Marco Contreras
Art Director: Charlie Valladolid
Copywriters: Andrea Lozano, Andrés Pacora, Kevin Mávila
Designers: Yorck Burga, Juan José Li Lock
Production Director: Giuliana Garcia
Producer: Anggelo Franceschi
Animation: Alfonso Bravo
