When the sky gets cloudy, people stop using sunscreen because they think clouds protect them against UV rays. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message.
This professional campaign titled 'Viral Cloud' was published in Peru in April, 2018. It was created for the brand: Peruvian League Against Cancer, by ad agency: Nodos. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: NODOS, Lima, Perú
General Creative Director: Javier Graña
Head of Art: Bruno Mazzini
Creative Director: Manuel Malempré
Art Directors: Manuel Acosta, Alberto Portugal
Copywriter: Gonzalo Pazos
Sound Production: MIM La Fábrica