The Backpack of a Lifetime

School: S.I. Newhouse School of Public Communications


Every day, gun violence takes the lives of 8 children. Jansport releases a line of backpacks fitted with graphene-lined bulletproof vests to protect children from school shootings.

This student campaign titled 'The Backpack of a Lifetime' was published in United States in December, 2021. It was created for the brand: JanSport, by ad school: S.I. Newhouse School of Public Communications. This Film medium campaign is related to the Electronics, Technology and Fashion industries and contains 1 media asset. It was submitted about 2 years ago by Lynn Seah.


Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director: Lynn Seah
Copywriter: Sierra Fentress

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