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Connect 4 Climate

Humanity's Horoscope

School: Miami Ad School

Description

Sustainability touches every part of our lives and yet we don’t see enough people opting into it. This is because people believe problems facing the environment are too large to fix by individuals. They fail to understand the impact is that collective individual action can have.
So we linked large-scale solutions to individual practical actions, by hacking into the one thing millennials have turned to in these uncertain times - Astrology. On earth day we partner with popular astrology websites to show what lies in store for the planet. Followed by a list of impactful actions one can take within their local context to create meaningful change. These would be simple solutions in everyday life like opting for carpool or not using a plastic stirrer, and upon making a pledge the statistics change to show real improvement.

This student campaign titled 'Humanity's Horoscope' was published in India in September, 2020. It was created for the brand: Connect 4 Climate, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 4 years ago by Copywriter: Yashashree.

Credits

Advertising School: Miami Ad School, Mumbai, India
Copywriter: Yashashree Samant
Copywriter: Palak Kapadia
Copywriter: Apaar Singhal
Art Director: Jane Jin

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