Readable Maps is an initiative of Penguin, in collaboration with Google maps, for stories to take you into places and places to take you into stories. By searching a place, this new service finds books whose stories take place in it. But also possible to search for books and discover all the scenarios related to it. Readable Maps proposes a new way to acquire books, bridging fictional and real worlds.
This student campaign titled 'Readable Maps' was published in Spain in August, 2020. It was created for the brand: Penguin, by ad school: Miami Ad School. This Digital medium campaign is related to the Education and Recreation, Leisure industries and contains 1 media asset. It was submitted over 3 years ago by Creative: Sergio S. Macías of Miami Ad School.
Advertising School: Miami Ad School, Madrid, Spain
Copywriter & Art Director: David Hernández
Copywriter & Art Director: Sergio Sánchez Macías