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Penguin

Readable Maps

School: Miami Ad School

Description

Readable Maps is an initiative of Penguin, in collaboration with Google maps, for stories to take you into places and places to take you into stories. By searching a place, this new service finds books whose stories take place in it. But also possible to search for books and discover all the scenarios related to it. Readable Maps proposes a new way to acquire books, bridging fictional and real worlds.

This student campaign titled 'Readable Maps' was published in Spain in August, 2020. It was created for the brand: Penguin, by ad school: Miami Ad School. This Digital medium campaign is related to the Education and Recreation, Leisure industries and contains 1 media asset. It was submitted over 2 years ago by Creative: Sergio S. Macías of Miami Ad School.

Credits

Advertising School: Miami Ad School, Madrid, Spain
Copywriter & Art Director: David Hernández
Copywriter & Art Director: Sergio Sánchez Macías

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