Back Market

Camera Roll

Agency: Innocean Berlin

Camera Roll - Selfie

Camera Roll - Dog

Camera Roll - Coffee

Camera Roll - Plane


Every year, tech companies put out a new model of their flagship phone, with specs that are only slightly better than the ones from the year before. But is it really worth the upgrade? Let’s just look at our camera rolls for a second. For 99% of the pictures we take, an older phone would get the job done just as well.

Back Market offers exactly that: an array of like-new expertly refurbished smartphones that, despite not being the very latest model, will get the job done - with less impact on the environment and on your wallet.

This professional campaign titled 'Camera Roll' was published in Germany in April, 2023. It was created for the brand: Back Market, by ad agency: Innocean Berlin. This Outdoor and Print media campaign is related to the Electronic Devices, Electronics, Technology, and Retail Services industries and contains 4 media assets. It was submitted 5 months ago by Creative Director: Pedro Lourenco of Innocean Berlin.


Client: Back Market
Senior Regional Marketing Manager: Alexandra Brandt
Agency: Innocean Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director: Pedro Lourenco
Creative Director: José Filipe Gomes
Copywriter: Pedro Lourenco
Art Director: José Filipe Gomes, Stefano de Luccia
Account Director: Min Kyung Park
Senior Strategist: Odile Breffa
Photographers: Sandra Pina, Shelley Lui, Minji Park, Zé Anderson


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.