Agency: Wunderman Thompson France
Dassault Systèmes and Wunderman Thompson France have reimagined one of the world’s most recognizable landmarks, the Eiffel Tower, in a stunning visualization to inspire key players in the industry to design and build more sustainably. Setting themselves the challenge of reimaging Gustave Eiffel’s iconic building using today’s technology, the team has brought together best practice decarbonization, sustainable production, cleaner energy consumption, circular economy and, of course, world-leading design to pave the way for future sustainable practices across the Infrastructure & Cities sector.
The visualization is part of the ‘Building Tomorrow’ campaign, which includes a six-part documentary series and personalized content for a B2B audience and guides viewers through the journey of the tower’s reinvention to demonstrate how Dassault Systèmes' collaborative platform, the 3DEXPERIENCE® platform, is today's solution to meet tomorrow's challenges.
The 3DEXPERIENCE® platform is a way for experts to collaborate and innovate more sustainably at every stage, considering the impact of their decisions, from the beginning of the project to its dismantling. Dassault Systèmes' platform offers them the ability to work on a virtual twin, an exact and scientific representation in the virtual world of a product, process, or even a territory. This virtual twin can be used by all stakeholders, allowing them to design, test, simulate, collaborate and validate all their options and decisions, before implementing them in the real world.
In order to promote this platform to key players who will be able to use it immediately to create real-life change to outdated models, Wunderman Thompson France developed an audacious yet personalized campaign. It allows the various public and private B2B audiences to instantly understand the solution, its advantages and specificities.
To watch all 6 episodes: https://www.3ds.com/insights/building-tomorrow
This professional campaign titled 'Building Tomorrow' was published in France in December, 2022. It was created for the brand: Dassault Systèmes, by ad agency: Wunderman Thompson France. This Digital and Integrated media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 6 months ago.
CLIENT NAME: Dassault Systèmes
BRAND: Dassault Systèmes
CAMPAIGN TITLE: Building Tomorrow
EXECUTION TITLE: The Building Tomorrow Project
EXECUTIVE VICE PRESIDENT INDUSTRY, MARKETING & SUSTAINABILITY: Florence Verzelen
GLOBAL OFFER SENIOR MARKETING DIRECTOR: Olivier Suire
CONTENT STRATEGY & PRODUCTION DIRECTOR: Vanessa Bellaiche
CONTENT STRATEGY & PRODUCTION ACCOUNT MANAGER: Céline Dantzer-Delfino
AGENCY: Wunderman Thompson France
CEO: Vincent Druguet
STRATEGIC PLANNING: Lionel Gomez
CREATIVE DIRECTORS: Adrien Mancel & Paul-Émile Raymond
ART DIRECTOR: Florence Vignon
HEAD OF EDITORIAL: Sylvain Pausz
COPYWRITERS: Thomas Blanc, Eddie Ansell, Rhys Maliphant
MOTION DESIGNER: Clément Lovera
PMO – ACCOUNT DIRECTOR: Vincent Jégu
PROJECT MANAGEMENT: Romane Frisquet, Smilla Balletto, Yael Genossar, Thomas Roujou de Boubée, Vincent Jégu
PRODUCTION COMPANY: Ray Production
SENIOR INTEGRATED PRODUCER: Valérie Montiel
JUNIOR INTEGRATED PRODUCER: Sara Denis
PRODUCTION COMPANY & CITY: Gang Life – Paris
DIRECTOR: Laurent Follea
DOP: Brian Camusat
EXECUTIVE PRODUCER (PRODUCTION CO): Dimitri Grimblat
POST PRODUCTION & CITY: Bande A Part – Paris
EDITOR: Lucas Martin Delaunay
COMPOSER: Geoffroy Berlioz
ANIMATION COMPANY & CITY: L’Autre Image – Paris