Description
The connection with the bro is as important -if not more important- as the one we have with our family. After all, bros are the family we choose. But will we choose them every time? In every situation?
Let’s say, for example, two of the most famous and important European players (Nikola Milutinov and Juancho Hernagomez) asked us to split into teams and play a 2on2. Would we still choose our bro as a teammate?
At Milko, we say yes. Because memories will always be stronger -and more impressive- than any slam dunk, step-back three, no-look pass, getting your ankles broken, getting posterized, bricking a free throw, airballing a shot or missing a wide-open layup.
And that’s why we stand by: “Bros Before Pros.”
This professional campaign titled 'Bros Before Pros' was published in Greece in September, 2025. It was created for the brand: Milko, by ad agency: The Newtons Laboratory. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Client - Delta Foods
Product - Milko
Title - Bros before Pros
Advertising Agency - The Newtons Laboratory
Creative Director - Giannis Sorotos
Copywriters - Dionysian Lampadariou, Christos Tsirigotis, Anastasis Mavrogiannis
Art Directors - Vassilis Papadopulos, Markella Plianthou
Production Company - Picky Productions
Director - Christos Kanakis
D.o.P. - Alexis Kanakis
Editor - Fotis Vassilis
Music & Sound - Bounce
Visual Elements Design - LA on Mars
Motion Design - Kent Films, LA on Mars
Post Production - Kent Films
