Description
Teens face a constant pressure to look, act and feel perfect. Milko stands for another type of perfection: being perfectly indifferent to all this noise.
By highlighting real, candid moments in teens’ lives, Greek chocolate milk brand Milko, edging teens on to be unapologetically themselves and keep their head high.
If you’re a neurodivergent teen and you’ve been told your mind works differently, keep your head high: your heart works and loves just the same. If it’s time to ask for your first pack of condoms, ask for it with your head high (and maybe stop piling up bottles of Milko to buy extra time).
The point is, there is nothing more enjoyable than accepting yourself as you are. Yet we hope the chocolatey taste of Milko is a close second.
This professional campaign titled 'Accepting yourself as you are.' was published in Greece in February, 2024. It was created for the brand: Milko, by ad agency: The Newtons Laboratory. This Film and Integrated media campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Product – Milko
Advertising Agency – The Newtons Laboratory
Creatives – Andreas Grigoriadis, Giannis Sorotos, Dionysia Lampadariou, Markella Plianthou, Panos Nouveloglou, Elias Toufexidis
Client Service: Manto Volika, Natalia Georganta
Production Company – Green Olive Films
Director – Argyris Papadimitropoulos
D.o.P. – Thodoris Zacharakis
Editor – Achileas Diamantopoulos
Art Director – Lisa Touloupa
Post Production House– Abnormal
Music & Sound – Bounce
Color Correction - AnMar
