Brighter Selfies

Agency: Ogilvy


Blem, the leading brand in care of furniture, historically specialist in wooden surfaces, started to explore new surfaces to use spray, launched new fragrances and expanded its portfolio of products to the world of cleaning.
To show this, we've decided to draw a link between the moment of satisfaction that we feel when we finish cleaning and that moment when we feel so good about ourselves that we take a selfie. All of this, happening next to shiny and spotless surfaces that can now be cleaned and renewed with Blem.

This professional campaign titled 'Brighter Selfies' was published in Argentina in March, 2018. It was created for the brand: Blem, by ad agency: Ogilvy. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted over 5 years ago.


Advertising Agency: Ogilvy, Buenos Aires, Argentina
Executive Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc, Sebastian Graccioli
Art Director: Nicolas Corvino Rius
Copywriter: Juan Manuel Fombella
Photographers: Los Vocalino

Food Standards ...
City of Florian...


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