Food Standards Scotland

It’s Time To Say No To Upsizing – Cinema, It’s Time To Sa...

Agency: The Union


When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no.

This professional campaign titled 'It’s Time To Say No To Upsizing – Cinema, It’s Time To Sa...' was published in United Kingdom in June, 2018. It was created for the brand: Food Standards Scotland, by ad agency: The Union. This Film medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 6 years ago.


Advertising Agency: The Union, Edinburgh, Scotland
Creative Director: Michael Hart
Art Director: Rory Imlach
Copywriter: Alan Mclardy
Account Handler: Laura Jones
Production Company: Fond Films
Director: Ben Craig
Photographer: Dan Aziz


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