IRCAD Taiwan

Borders Open

Agency: Maya Comunicação


After more than two years with closed borders, Taiwan reopened its doors in October of this year so that students and teachers from all over the world could attend courses.

With this in mind, Maya created the campaign "The Wonderland for MIS Surgeons" for Ircad Taiwan, one of the world's most important training centers for minimally invasive surgery (MIS). In the campaign, the brand invites the public to return to Taiwan, a country with a unique culture that once again offers the opportunity to study surgery in a true "Wonderland" for the segment.

The art direction was based on digital collages, depicting the legend of the carp that transforms into a dragon when it reaches the top of a river.

The campaign is being aired in over 10 Asian countries on YouTube and social media.

This professional campaign titled 'Borders Open' was published in Brazil and Taiwan in October, 2022. It was created for the brand: IRCAD Taiwan, by ad agency: Maya Comunicação. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: Maya Comunicação
Art Director: Faustino Carmona
Copywriter: Bruna Caputo
Motion Designer: Heitor Freitas
Account Manager: Guilherme Massuia


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