Description
Women's Day, Wickramarachchi Opticians wanted to encourage people to see the world (and its women) differently. Through a clever visual metaphor, this ad appears to depict a woman's bra, but upon closer inspection, it is revealed to be a pair of sunglasses. This unexpected twist in the imagery serves to highlight how easily people can adopt a prejudice against women. The campaign reinforces Wickramarachchi Opticians goal of supporting women.
#IWD2023 #EmbraceEquity #RespectWomen #WomenMakingHistory
#ChangeHowYouLook
This professional campaign titled 'Change how you look' was published in Sri Lanka in March, 2023. It was created for the brand: Wickramarachchi Opticians, by ad agency: MullenLowe Sri Lanka. This Design and Print media campaign is related to the Beauty and Fashion industries and contains 3 media assets. It was submitted about 2 years ago.
Credits
Advertising Agency: MullenLowe Sri Lanka
Chief Executive Officer: Thayalan Bartlett
Senior Vice President - Chief Creative Officer: Dilshara Jayamanna
Creative Director: Randeew Wijesekera
Senior Art Director / Illustrator: Ajantha Kumara
Copy Writer: Dilshara Jayamanna / Visura Silva
Group Account Director: Pathum Perera
