Better hygiene for better business

Agencies: Publicis Publicis London


As the global leader in professional hygiene, Tork aims to create distinctiveness in a category where many brands look the same. The 2024 campaign moves away from the B2B stereotypes of the world of professional hygiene, to showcase the wider impact that Tork products can have on a business's overall productivity.

Using a visually arresting timelapse technique to showcase the time that Tork products can save businesses, Publicis London created stunning videos and stills of different workplaces working efficiently.

The campaign will run across a range of social and digital channels in the US, UK, France, Germany, Netherlands, Sweden, Denmark, Norway and Spain.

This professional campaign titled 'Better hygiene for better business' was published in Sweden, United Kingdom, and United States in June, 2024. It was created for the brand: Tork, by ad agencies: Publicis and Publicis London. This Digital, Film, and Print media campaign is related to the Professional Services industry and contains 6 media assets. It was submitted about 1 month ago.


Advertising agency: Publicis London
Production company: Prodigious
Director: Simon Willows
Photographer: Richard Wadey
Creative Director: Valentina Amenta
Copywriter: Jess Purchon
Art Director: Catarina Araujo
Business Director: Claire Chislett
Account Director: Jeremy Faris
Producer: Donna Baker
Project manager: Kike Adetunji
Strategist: Joe Percy
Designer: Austeja Skudaite


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