The Future Feedback Loop of Racing
Description
PORSCHE & MICHELIN
The Future Feedback Loop of Racing #
BBDO creates the 'anthem of the future race' for Porsche and Michelin to herald the new dawn of electric. Out of this loop comes the 'car of tomorrow' - mastered and remastered for the track. With variable power, all-wheel drive and revolutionary tires that are 71% out of renewable and recycled materials. The Porsche GT4 e-Performance is a car in tune with the road ahead.
This professional campaign titled 'The Future Feedback Loop of Racing' was published in Germany and Multinational Europe in May, 2024. It was created for the brands: Michelin and Porsche, by ad agency: BBDO Germany. This Content, Digital, and Film media campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client: Porsche, Michelin
Advertising Agency: BBDO Germany
Production Company: Parasol Island
Creative Direction: Paul Frade, Steve Tyler,
Art Direction: Amin Zeitouni, Marek Lindner
Copywriting: Simon Kirkham
Account Direction: Jessica Kroll
Planning: Anwar Khisaf
CCO: Jonathan Deeb
