Konbini and Café Grand'Mère found themselves a common objective: reconnect the youth to their grand-parents. How? By interviewing France’s most popular performer and artist Mister V, along with his grandma, Georgette, in her living room. Their love and complicity can be seen in this interview whose format derived from Konbini’s iconic « BFF interview », traditionally reserved to long standing musical or acting duos. On that very special and wholesome occasion, they renamed it BGF: Best Grandma Forever.
This professional campaign titled 'Best Grandma Forever' was published in France in February, 2020. It was created for the brand: Café Grand'mère, by ad agency: Konbini. This Content medium campaign is related to the Food and Non-Alcoholic Drinks industries and contains 1 media asset. It was submitted almost 2 years ago by Creative Director: Guillaume Aubert of Konbini.
Advertising Agency: Konbini, Paris, France