ADVERTISING

Citroën

Believers

Agency: Punto 99

Description

In Ecuador and much of Latin America, cars are surrounded by deeply rooted superstitions. From blessing the vehicle to protect it from harm, to placing coins inside for good luck, to avoiding certain actions for fear of “cursing” it, these rituals are part of everyday folklore. They reflect the way many people try to ensure luck, safety, or longevity for their cars through popular beliefs passed down from generation to generation.

This professional campaign titled 'Believers' was published in Ecuador in November, 2025. It was created for the brand: Citroën, by ad agency: Punto 99. This Digital and Print media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 17 days ago.

Credits

Client: Grupo Mavesa
Creative Direction: Alex Ruales
Copywriter: Doménica Hinostroza
Art Direction: David López

ADVERTISING

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