Description
CRDB “Humu Tuu” is a television commercial created to promote CRDB Bank’s SimBanking digital platform. Built around the Swahili tagline “Humu Tuu,” meaning “Only Here,” the spot positions SimBanking as the most convenient place for everyday banking. The campaign celebrates the ease of transacting through the app and drives usage by connecting it to a series of customer rewards and prize incentives. Through energetic storytelling and clear product demonstrations across TV and digital channels, the “Humu Tuu” campaign reinforces SimBanking as the bank’s flagship digital experience and encourages customers to shift more of their financial activity into one trusted platform.
This professional campaign titled 'CRDB SimBanking: Humu Tu!' was published in Burundi and Tanzania in March, 2025. It was created for the brand: CRDB, by ad agency: Serengeti Bytes. This Content and Film media campaign contains 1 media asset. It was submitted about 1 month ago.
Credits
Advertising Agency: Serengeti Bytes, Dar es Salaam, Tanzania
Production Company: Serengeti Bytes, Dar es Salaam, Tanzania
Producers: Kennedy Mmari and Michael Mallya
Director: Jason James
Production Manager: Brenda Kimambo
