Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced!
We have put a double device in place:
- A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour.
- A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle.
This professional campaign titled 'Happy Ride' was published in France in June, 2021. It was created for the brand: Citroën, by ad agency: Digital Playas. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago by Head of Strategy & Social Media: Robin of Digital Playas.
Advertising Agency: Digital Playas, Paris, France
Ceo: Elliot Brame
Head Of Social Media: Robin Delépine
Community Manager: Benjamin Garnier
Graphic Designer: Vincent Pounchou
Production: Trafic D'image