Description
As travelers prepare to head home for the holidays, Away + Gus unveil “Get Away With More,” a cinematic campaign reintroducing Away with renewed creative confidence and marking the debut of their limited edition Metallic Holiday Collection.
At the heart of the campaign is a cinematic short, which will be distributed across the brand’s channels this season (e-commerce, digital, organic + paid social, e-mail, and retail). Filmed inside a rural airport in Budapest, the film transforms an empty industrial space into a spontaneous holiday gathering.
“Get Away With More” is a celebration of the modern traveler and the joy of travel that feels abundant, spontaneous, and audacious. It’s an ode to quite literally getting away with more—more joy, more connection, more celebration—because when you’re confident in your luggage, you can revel in travel that’s truly lived.
Set to a pulsing, spy-movie rhythm, the story follows a cast of travelers sprinting through their journeys, each on a mission to reach an undisclosed destination. When they finally converge, an unexpected dinner party unfolds—a full feast, seafood towers, and a wobbling Jell-O mold—all unpacked from Away luggage. It’s not chaos, but controlled freedom: a masterful celebration of authenticity, craft, and composure.
The visual tone strikes the perfect balance: festive yet refined, cinematic yet human. It’s “holiday,” but not too holiday. But this isn’t just a campaign about a dinner party. It’s a celebration of travelers who are unafraid to try new things—who see travel as an act of creativity, not routine. A reminder that the boldest journeys don’t follow itineraries, and that when you’re confident in your luggage, you can truly Get Away with More.
This professional campaign titled 'Get Away With More' was published in United States in November, 2025. It was created for the brand: Away Travel, by ad agency: Gus. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Name: Get Away With More
Client: Away Travel
Product: Holiday 2025
Creative Launch: October 2025
CLIENT
Away
VP, Brand — Quynh Dang
VP, Integrated Marketing — Christine Gallagher
VP, Creative — Matt Wright
Executive Creative Producer — Dustin Grant
Director, Creative Operations — Brendan Rosell
Senior Brand Manager — Brianna Boardman
AGENCY
Gus
Co-Founder, Executive Creative Director — Graham Douglas
Co-Founder, Executive Creative Director — Spencer LaVallee
Creative (Art) — Steven Williams
Creative (Copy) — Nick Garfield
Creative (Art) — Dorothy Austin
Creative (Copy) — Julian Tippins
Designer — Sarah Dexin
Executive Producer — Brooke Kaylor
Head of Brand Management — Magda Tomaszewski
Brand Director — Renee Salemmo
Brand Manager — Ellie Wilson
Strategy Director — Ashley Tick
FILM PRODUCTION & POST
BKLYN Intl Productions
Director/Photographer — Emiliano Granado
Executive Producer/Producer — Johnny Fego
Service Line Producer — Krisztina Toth
Director of Photography — Jasper Wolf
Still Life Photographer — Alexei Topunov
Production Designer — Magdolna Varga
Wardrobe Stylist — Linda Gumus Gerritsen
Food Stylist — Zoe Hegedus
Prop Stylist (Still Life) — Krisztina Javorszki
EDITORIAL
Lost Planet
Editor — Chuck Willis
Executive Producer — Casey Cayko
Producer — Kyle Cohen
Assistant Editor — Madison Van Buren
COLOR GRADE
Company 3
Head of Production — Ed Rilli
Executive Producer, Color — Ellora Soret
Colorist — Tim Massick
Color Assist — Stephen Winterhalter
FINISH / VFX
Lost Planet
Executive Producer — Casey Cayko
VFX Producer — Kirsten Andersen
Creative Lead — Tim Farrell
AUDIO FINISHING
Audio Mixer & Sound Designer — Scott Persson
ORIGINAL MUSIC
Hyperballad Music
Executive Producer — Rob Niederpruem
Composer — Taylor Bense
