An invitation to serenity

Agency: BETC


C5X is Citroën's flagship model. Unveiled in 2021, it brings together all of Citroën's expertise in comfort, in travel and more broadly in automotive well-being. Inspired by the CXperience concept, Citroën has made no secret of its intention to create a grand tourer, freeing itself from rules so as to create a car that combines the elegance and dynamism of a saloon, the volume and versatility of an estate, together with the posture and driving position of an SUV.
Being at the wheel of Citroën C5 X gives the feeling of floating owing to the brand-new Citroën Advanced Comfort® active suspension and the Advanced Comfort® seats. Driving C5 X is also an experience that is serene owing to driver assistance technologies and soothing because of the cab’s acoustic insulation and the fully electric mode of the car in its rechargeable hybrid version.

This professional campaign titled 'An invitation to serenity' was published in France in April, 2022. It was created for the brand: Citroën, by ad agency: BETC. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 2 years ago.


Ad Agency: BETC
Agency Managers: Tiphaine du Plessis, Mehdi Benali, Julien Grimaldi, Emmanuelle Woehrel, Ludovic Halary, Helene Talbot
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Nicolas Lautiuer
Art Director: Marie Donnedieu de Vabres
Copywriter: Thomas Prechac
Strategic Planner: Philippe Martin Davies
Creative Traffic: Nina de Wet, Kemi Zinsou
TV Producers: Tanguy Dairaine, Felix Vroegpop
Creative Producer: Morgane Bohn
Production Company: Phantasm
Director: Rune Milton
Music Production: Start-Rec
Music Composers: Alex Jaffray, Gilles Facerias
Music Publishing: L'Oreille Pointue
Post-Production Company: Digital District


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