Face à l’Inceste

Behind the door

Agency: Publicis Conseil


Protect children victims of incest. Face à l’Inceste continues its fight and gets French people involved in its new communication campaign

Today the French law states that a child victim of incest must visit its abusive parent during the investigation. Sign the petition to protect children.

Whilst the law proposal crafted by MP Isabelle Santiago has been voted in a second reading by the French Assembly on the 13th November, this does not protect enough a child victim of incest.

Under the current French law, the suspect's parental authority is suspended ONLY when the police investigation is completed and the parent is prosecuted, forcing the child to return to the home of its aggressor for the duration of the investigation. This can last from several months to several years! (source: Face à l’inceste)

And yet, according to a new IPSOS poll carried out in September 2023 (, 95% of French people want the child to be kept away from the alleged aggressor(s) from the moment the incest is revealed.

A dramatic situation illustrated in the new campaign created by Publicis Conseil.

First step: call out French MPs
Before the second reading of the law proposal aimed at better protecting child victims of incest, the association Face à l'inceste launched a "Thank you" awareness campaign aimed at MPs. 577 handwritten letters from fictitious alleged incest perpetrators, based on the testimonies of victims who had been in contact with the association, were sent to MPs to "thank" them for maintaining their parental authority throughout the investigation.

Second step: get French people involved:
Shot from a child’s perspective, the movie “Behind the door” was conceived by Publicis Conseil, directed by Rudi Rosenberg, and produced by Division with the support of the Kering Foundation. It shows the violence of the situation of this little girl victim of incest, and of her mother having to give her back to her abusive parent. Played by seasoned actors, this touching and effective film intends to raise awareness about the absurdity of the French legal framework and to get French people to sign the petition to better protect children.

This professional campaign titled 'Behind the door' was published in France in November, 2023. It was created for the brand: Face à l’Inceste, by ad agency: Publicis Conseil. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago.

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