Playoffs on NBA Lane

Agency: Translation


Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon the neighborhood arena in preparation for the 2022 NBA Playoffs presented by Google Pixel. As the children of the neighborhood make their way to the game on the “Hoop Bus,” NBA broadcasters from past, present and around the world welcome fans to this special community where everyone gathers together to watch another NBA postseason. Creative sound company Sonic Union channeled basketball enthusiasm and energy into music supervision and clearance, sound design and mix for the iconic project.

This professional campaign titled 'Playoffs on NBA Lane' was published in United States in April, 2022. It was created for the brand: NBA, by ad agency: Translation. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted almost 2 years ago.


Agency: Translation
Chief Executive Officer: Steve Stoute
President: Ann Wool
Head of Client Services: Susanna Swartley
Executive Creative Director: Jason Campbell
Creative Director: Mina Mikhael
Creative Director: Steve Horn
Art Director: Alyssa Lee
Copywriter: Marisa Valente
Head of Integrated Production: Alison Hill
Senior Producer: Lee Nichnowitz
Junior Producer: Ashley Pineda
Chief Strategy Officer: Sandi Preston
Group Context Director: Joel Rodriguez
Strategy Director: Eric Lopez
Context Strategist: Alex Glaum
Senior Account Director: David Mintz
Account Supervisor: Taylor West
Account Executive: Victoria Jean-Pierre
Sound Design & Mix: Fafu Pfafflin
Media Agency: Mediahub
Production Company: Superprime
Director: The Malloys
Managing Director: Rebecca Skinner
Executive Producer: Charlotte Woodhead
Managing Director / Sales: Michelle Ross
Head of Production: Matt Sanders
Producers: Alexandra Lisee, Sally Hanson, William Green
Production Supervisor: Danielle Billman
Director of Photography: Ross Giardina
Editorial Company: RPS
Head of Production / Executive Producer: Justin Kumpata
Senior Producer: Cynthia Laplaige
Editor: Jamie Foord
Assistant Editor: Michael Shugarman
Editor: Aaron Tompkins
Assistant Editors: Austin Valenti, Ollie Nevin
Senior Cutting Assistant - Social: Ollie Nevin
After Effects: Alex Scott
Managing Director: Eve Kornblum
VFX Company: Parliament
Sound Design & Mix: Sonic Union
Sound Designer/Mix Engineer: Steve Rosen
Sound Designer/Mix Engineer: Rob DiFondi
Sound Designer/Mix Engineer: Rob Ballingall
Audio Post Studio Director: Justine Cortale
Music Company: Mas Music, Sony Music Licensing
Creative Director/EP: James Alvich, Gabe McDonough
Producer: Caitlin Russell
Re-recording Artist: Ruelle
Audio Finishing: Heard City NY
Post Engineer/Mixer: Mike Vitacco
Producer: Liana Rosenberg


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