Many Indonesians think that Drive Thru is only destined for cars, and it’s always become a BIG QUESTION for other rides. And since pandemic, McD has opened Drive Thru for all rides. But still, none of them aware about it. Thus we need to spread the news widely and at once encourage other rides to our Drive Thru.
The idea came from a simple insight that Indonesia is a diverse country. And it’s not only shown in our culture, but also on the road. But McD believes that there’s no such differences that can’t be united. So we launched #BedaRodaSatuJalur (Different Rides, One Lane).
This professional campaign titled '#BedaRodaSatuJalur' was published in Indonesia in October, 2021. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted 9 months ago by Associate Creative Director: Doppy Prasetya of Leo Burnett Jakarta.
Advertising Agency: Leo Burnett Jakarta, Jakarta, Indonesia
Deputy Executive Creative Director: Lucy Novita
Associate Creative Director: Doppy Prasetya
Sr Art Director: M. Ichsan, Agung Wimadhiputra
Copywriter: Amytha Dewi, Maya Masyitha, Risky Wicaksana
Graphic Designer: Sarah Aghnia, Adie Endjoypopcorn
Project Manager: Maria Sinaga
Account Team: Anne Aryanti, Cissy Pradyanti, Bayu Fachran, Meiske N
Production Team: Karina Eva, Amadea Kai
Production House: Anymate, Jogja