In today's world filled with objects and activities of instant gratification and carefully designed addictions, we are trapped. Trapped by inefficient ways of coping with overwhelming situations, when the real solution of truly understanding and developing a healthy dialogue with oneself is enabled through various forms of psychotherapy. This Mental Health Day, the Impact-wing of Schbang, Schbang for Good brought in wit and colour to the often dry and dull narrative of mental health issues through a series that explicitly opens conversations around products and activities that don't serve us, along with the tools that do.
This professional campaign titled '#CannotReplaceTherapy' was published in India in October, 2021. It was created for the brand: Schbang for Good, by ad agency: Schbang. This Digital medium campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 6 media assets. It was submitted over 1 year ago.
Advertising Agency: Schbang, Mumbai, India
Creative Director: Riya Parekh
Creative Strategist: Ashmita Ghosh
Art Director: Dhruva Vijayaraghavan
Photographer: Rushabh Javeri
Design: Roxan J Borrges
Retoucher: Sudarshan More
Costume: Vidhi Gurnani
Models: Ashmita Ghosh, Dhruva Vijayaraghav
Group Impact Manager: Varsha Rohani
Line Producer: Vaibhav Kamble
Accounts And Finance: Suryakanth Bondre
Schbang: Harshil Karia, Akshay Gurnani, Sohil Karia