Beauty's Mask: The Perils of Makeup


Overusing makeup can have harmful effects on the skin, leading to a range of potential issues that extend beyond superficial beauty concerns. Excessive makeup application, especially with low-quality or expired products, can clog pores and trap dirt and bacteria, causing acne breakouts and skin irritation. Heavy foundation and concealer can hinder the skin's natural breathing process, leading to a dull and lackluster complexion. Some cosmetic ingredients, such as certain fragrances and preservatives, may trigger allergic reactions in sensitive individuals, resulting in redness, itching, and swelling. Moreover, constant reliance on makeup to hide perceived imperfections can damage self-esteem and perpetuate unrealistic beauty standards. It is essential to strike a balance between enjoying makeup as a form of expression and caring for the skin's health, opting for quality products and adopting a proper skincare routine to allow the skin to thrive and radiate its natural beauty.

This student campaign titled 'Beauty's Mask: The Perils of Makeup' was published in Bangladesh in July, 2023. This Content, Design, and Digital media campaign is related to the Beauty, Fashion, and Health industries and contains 3 media assets. It was submitted 2 months ago by Al amin Rowny of Freelance.


Concept: Beauty's Mask
Art Director: Al Amin Rowny
Copywriter: Al Amin Rowny


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