Description
In an increasingly fragmented daily life, where finding time to be together is harder than ever, McDonald’s reminds us of one essential truth: it’s not the special occasions that build bonds, but the small, shared moments.
And sometimes, all it takes is a trip to McDo to turn an ordinary day into a moment that matters.
Family: a value deeply rooted in the brand’s DNA.
McDonald’s has always been a unique place - a space where generations come together, cross paths, and grow side by side. From the first Happy Meal™ to “grown-up” menus, the brand has been there for every stage of life.
McDonald’s takes pride in upholding and nurturing its heritage as a restaurant where families can gather for a convivial meal and share a moment of togetherness and joy.
“Family is all about sharing”: a timeless truth, reimagined.
With its new campaign, McDonald’s France reaffirms a simple, universal truth: McD’s is for sharing with family. At the heart of the campaign is the live-action film “Emojis,” created with Quad and Illogic Studios. It follows a bear who will do anything to bring a smile back to a rabbit’s face. A stroll through the city, little acts of kindness… and one essential stop: McDonald’s. The twist ? These characters are revealed to be a father and daughter, represented by the emojis they use to communicate with each other on their phones.
A simple, heartfelt reveal that captures the tenderness of family bonds - and the special place these shared moments hold.
This professional campaign titled 'Bear With Me' was published in France in April, 2026. It was created for the brand: McDonald's France, by ad agency: TBWA\Paris. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 1 minute ago.
Credits
McDONALD'S FRANCE
Client team : Jean Guillaume Bertola, Stéphanie Poupinneau, Prisca Galvez-Behar, Pauline Salducci
AGENCY : TBWA\PARIS
Agency team : Christophe Neyret, Lucile Wissocq, Thaïs Martin-Fermaud, Antoine Russier.
Head of Strategic Planning : Céline Mazza
Executive Creative Director : Faustin Claverie
Creative Director : Corentin Salignat
Art Director & Copywriter : Sébastien Guinet & Josselin Pacreau
Creative Producer : Guillaume Faurel
Social Media Managers : Alban Gendrot, Kourech Sadakaly
PRODUCTION : QUAD PRODUCTIONS
CEO : William Blanc
Director : Mark Albiston
DOP : Melodie Preel
Executive producer : Solène Chalmey-Meysselle
Line producer : Claudia Traeger
Post-production manager : Nataly Aveillan
Editor : Liam Bachler
Colorist : Nicolas Gautier
VFX : ILLOGIC STUDIO
CEO : Theophile Dufresne
CG and VFX Supervisor : Mathieu Arcé
Producer : Lucas Navarro
Head of production : Yann Nicolas
Production Supervisor : Florence Putzola
Production coordinator : Mathilde Gagnière
Storyboard artist : Maxime Ferlin
Technical director : Frédéric Dewit
On set supervision assistant : Emmanuel Bobineau
Concept artist : Max Kotensko
Design UI : Sandrine Gimenez
Design UI internship : Amaury Da Costa
FX artist : Thomas Courtois
3D artists : Swan Valenza, Abigail Rosa
Texture artist : Julia Monti
Props rigging artist : Flavie Bellin
Character rigging artist : Ahmed Shelby
Character artist : Damien Guimoneau
Grooming Artist : Laura Guerreiro
Matchmove artist : Tim Mendler
Lead animation : Vincent Donaz
Animation main : Elise Bourgeois, Lisa Yegles
Animation : Thomas Bozovitch, Emile Menard, Samuel Devnyk
CFX Artist : Aurélie Duret
Lighting & compositing : Emmanuel Bobineau, Sarah Munos
Compositing : Antonin Seydoux, Benjamin Mourgues
IT : Pablo Guercio
POST-PRODUCTION : TBWA\ELSE
Post Producer : Séverine Damolini
Sound Producer : Fanny Mithois
Synchro Search : Thomas Jaquet
Sound Engineer : Alexandre Robieux
Music rights manager: Nefssetou-Gassama
Cast rights : Romane Babault
Jurist: Maeva Zara
