A hymn of joy to freedom of movement.
We thought of a new ad to promote tourism in Basilicata during the 2020/21 winter. We were experiencing the second wave of Covid-19, fearfully closed-up inside our houses, but already savoring the moment when the worst would be over and we would be free to go outside and move around. The idea of being outdoors, immersed in the unique beauty of the Basilicata region, gave us incredible happiness. We created a commercial as a hymn of joy to freedom of movement, involving people (not-actors) and places to celebrate and rejoice in finally being free to “move”.
This professional campaign titled 'Basilicata Free to move' was published in Italy in June, 2021. It was created for the brand: Basilicata Turistica, by ad agency: Studio Antani. This Film medium campaign is related to the Hospitality, Tourism industry and contains 7 media assets. It was submitted 3 months ago by Creative director: Luca Acito of Studio Antani.
Advertising Agency: Studio Antani, Matera, Italy
Concept, creative direction, direction: Luca Acito
Production Manager: Vincenzo Paolino
DOP: Renzo O. Angelillo
Photography: Caspar Diederik
Music supervisor: Federico Ferrandina