ADVERTISING

Basilicata Turistica

Basilicata Free to move

Agency: Studio Antani

Description

A hymn of joy to freedom of movement.
We thought of a new ad to promote tourism in Basilicata during the 2020/21 winter. We were experiencing the second wave of Covid-19, fearfully closed-up inside our houses, but already savoring the moment when the worst would be over and we would be free to go outside and move around. The idea of being outdoors, immersed in the unique beauty of the Basilicata region, gave us incredible happiness. We created a commercial as a hymn of joy to freedom of movement, involving people (not-actors) and places to celebrate and rejoice in finally being free to “move”.

This professional campaign titled 'Basilicata Free to move' was published in Italy in June, 2021. It was created for the brand: Basilicata Turistica, by ad agency: Studio Antani. This Film medium campaign is related to the Hospitality, Tourism industry and contains 7 media assets. It was submitted 3 months ago by Creative director: Luca Acito of Studio Antani.

Credits

Advertising Agency: Studio Antani, Matera, Italy
Concept, creative direction, direction: Luca Acito
Production Manager: Vincenzo Paolino
DOP: Renzo O. Angelillo
Photography: Caspar Diederik
Music supervisor: Federico Ferrandina

ADVERTISING

iStock Essentials

Ancient town of Matera at sunris...

Artist: bluejayphoto

iStock Signature

View of Matera at sunrise, Basil...

Artist: deimagine

iStock Signature

Sassi di Matera panoramic view a...

Artist: FilippoBacci

iStock Essentials

Dried Basilicata peppers

Artist: Vito Cangiulli

iStock Essentials

Interior of an abandoned church ...

Artist: font83

iStock Signature

Basilicata map in retro vintage ...

Artist: bgblue

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.