Banana, Tomato

Agency: M&C Saatchi


One of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range are always the same online as offline. To illustrate the lack of difference in a quick and playful way, digital counterparts now accompanied the products featured in Hemköp’s everyday FMCG-ads.

This professional campaign titled 'Banana, Tomato' was published in Sweden in October, 2016. It was created for the brand: Hemköp, by ad agency: M&C Saatchi. This Print medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 7 years ago.


Advertising Agency: M&C Saatchi, Stockholm, Sweden


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.