Bad Air Day

Agency: Milk


Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website

This professional campaign titled 'Bad Air Day' was published in Sweden in April, 2018. It was created for the brand: Ultramare, by ad agency: Milk. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Milk, Gothenburg, Sweden
Art Director: Niklas Olovsson
Copywriter: Anders Malm
Photographer: Fredrik Sellergren
Director: Alexander Toma
Project Manager: Björn Lind
Key Account Manager: Anna Reynold


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