Even Divas are Believers

Agency: Lucky Generals


The latest global campaign for Hostelword features A-list diva Mariah Carey.
The campaign shows Mariah’s anger at being booked into a hostel swiftly turned on its head, as she and her entourage are surprised and delighted by the Barcelona hostel’s fantastic, modern features. The film ends with the world’s most famous diva becoming a real hostel believer, as she dances on a table with other travelers.

This professional campaign titled 'Even Divas are Believers' was published in United Kingdom in April, 2018. It was created for the brand: Hostelworld, by ad agency: Lucky Generals. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Lucky Generals, London, UK

Medieval Times


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