Description
People are more likely to do good when their efforts are noticed. With Back Market, choosing sustainability becomes more than a choice—it becomes part of a movement. During Earth Day week, this campaign will celebrate customers by showing their names on digital billboards each time they recycle a device and have a tree planted in their name.
This student campaign titled 'Back Forest' was published in United States in April, 2025. It was created for the brand: Back Market, by ad school: S.I. Newhouse School of Public Communications. This Experiential and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 8 months ago by Vivian Li.
Credits
Art Director: Vivian Li
Voiceover: Peter Elliot
