Description
BetMGM, the prominent online sports betting and gaming brand, has launched its Casino campaign with the return of Chris Rock in the latest chapter of its successful brand campaign, It’s Showtime!.
In a bold second iteration of the campaign by independent creative agency Recipe, Rock’s undeniable star power delivers the essence of Las Vegas straight to players' pockets, with glitz, glamour, and exclusive rewards.
Back by popular demand, Rock takes center stage in this year’s campaign, exuding classic Vegas style as he sits on an opulent gold throne at The Bellagio, tuxedo-clad and full of charisma. The 30-second spot captures Rock as he claims, in his true showmanship way, that “When it comes to Vegas, no one’s as Vegas as us!” a confident nod to BetMGM’s unrivaled ties to legendary Vegas landmarks, MGM Grand and The Bellagio. Against the dazzling and dramatic backdrop of the Bellagio’s iconic fountains, Rock’s humor and energy are in full swing, embodying the thrill and exclusivity BetMGM Casino offers online players in the UK.
Dan Jacobs, Creative Founder at Recipe said: “It’s cheating really. Firstly, the client basically owns Vegas. Secondly, we’ve got Chris Rock and every time he says anything it feels like the greatest event ever. So… we got Chris Rock to stand outside the Bellagio and tell everyone that no one does Vegas like BetMGM. Yeah, it’s cheating”.
This professional campaign titled 'BACK AT THE BELLAGIO' was published in United Kingdom in November, 2024. It was created for the brand: BetMGM, by ad agency: Recipe. This Integrated medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 29 days ago.
Credits
Creative agency - Recipe
Creative Directors - Richard Gray, Rich Wisken, Dan Jacobs
Head of Client Services - Adrian Ash
Senior Account Manager - Olivia Whalley
Account Manager - James Tasker
Production Company - Recipe
Director - Zac Ella at Agile Films
Head of Production - Lisa Dawson
Producer - Alex Kemp
Agency Producer - Anni Dawson
Production Managers Bea Perez, Lily Doswell, Becky Thompson, Caroline Milsom
Post Production & VFX - Agile Films
Agency Post Producer - Sarah Cattrell
MEDIA
Media planning/buying - OMD & Omnicom Media Group (OMG)
