Se non sei un medico, non fare il medico. / Not a doctor? Don’t play one.
Description
Campaign created for the Italian national institute of medicines, aimed at raising awareness about the responsible use of antibiotics.
Marco is convinced he understands the meaning of the symptoms he’s experiencing. After deciding how to proceed, namely, taking the antibiotic on his own, he will be ‘put in his place’ by an elderly, good-humored patient.
This professional campaign titled 'Se non sei un medico, non fare il medico.' was published in Italy in November, 2025. It was created for the brand: Aifa, by ad agency: Coo'ee Italia. This Content, Film, and Integrated media campaign is related to the Education, Health, and Public Interest industries and contains 1 media asset. It was submitted 20 days ago.
Credits
Brand: AIFA - Agenzia Italiana Del Farmaco
Advertising Agency: Coo'ee Italia
CEO: Mauro Miglioranzi
Creative Director: Alessandro Tosatto
Art Director: Gianni Morandini, Federico Bogdanich
Copywriting: Arianna Formilli
Production Company: I Sognatori, Milan
Director: Tommaso Pizzamiglio
Producer: Isabel Moretti
Director of Photography: Marco Malizia
