ADVERTISING

IAD

Avoid The Worst With IAD

Agency: Rosapark

Description

Created in 2008, IAD stands out for its new decompartmentalized model, becoming a real "game changer" on the French real estate market: revolutionizing the market by digitizing physical agencies in order to offer a more efficient and competitive service to end customers.
Agents are their own bosses, with their own objectives and constraints, and on their own time, allowing them to be ultra-available to their customers.
A profitable investment, as evidenced by the 95% satisfactory rating homesellers have with the services proposed by their IAD advisors (Source: immodvisor.com).
Since IAD was created in 2008, it has helped more than 180,000 individuals and families sell their homes or find the property of their dreams.
After a first campaign together last year aimed at expanding the network of advisors, IAD and its agency Rosapark are teaming up again to address property sellers, this time by focusing on timing and the importance of having an advisor who’s actively involved, essential at this stage.
Whether selling your property alone, as a couple or as a family, it’s a significant and emotional moment.
But things aren’t always so rosy... hence the importance of having the right advisor by your side, one that’s attentive and available.
For its first TV ad, IAD and Rosapark wanted to highlight the professionalism of the network’s advisors, using a humorous and offbeat tone, specific to IAD's DNA.
The campaign starts with a simple observation: living with your ex is hell. And if you have to live together while waiting for your house to sell, it’s better to have an agent who’s actually involved.
Directed by Victor Saint-Macary (Ami-Ami), the film features a divorced couple who are going bonkers after months of living together. It’s only when they’ve reached the point of no return, dramatized by a very cinematographic sequence, that they get a call back from their advisor, promising to handle their dossier.
There are numerous examples of couples tearing into each other in the cinematic world – think The War of the Roses, Mr. & Mrs. Smith – and this was a chance to pay homage to the genre, in an advertising context.
Internauts can also take part in the campaign, by tweeting about the worst memories with exes #LePireQuandTuVisAvecTonEx
(#TheWorstWhenYouLiveWithYourEx) and IAD will post short videos of IAD advisors answering the most commonly asked questions, highlighting their expertise and professionalism.

This professional campaign titled 'Avoid The Worst With IAD' was published in France in February, 2019. It was created for the brand: IAD, by ad agency: Rosapark. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: Rosapark, Paris, France
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Copywriter: Hélène Boudin
Art Director: Nazgol Athari Nejad
Consulting Director: Virginie Matias
Account Managers: Camille Hemet, Anne Grouïos
Strategic Planner: François Peretti
TV Producer: Thomas Laurent
Assistant TV Producer: Cerise Podetti
PR: Mélanie Colleou
Image Production: WANDA
Director: Victor Saint-Macary
Production Director: Dorothée Hernandez
Producers: Perrine Schwartz, Antoine Bagot
Sound Studio: Schmooze

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