ADVERTISING

Almacenes Éxito

As Simple As Enjoying a Wine

Agency: Sancho BBDO

As Simple As Enjoying a Wine

As Simple As Enjoying a Wine

As Simple As Enjoying a Wine

As Simple As Enjoying a Wine

Description

TENSION
How to invite Colombians to the largest wine fair in the world.
When wine is not of their preference and they don't know how to enjoy it because they see it as something complicated and sophisticated?

IDEA
We created "As simple as enjoying a wine", a concept that aimed to educate in a clear, simple and close way to Colombians about the world of wine. We brought this concept to life through the creation of a brand that started with a simple, which sought to convert the complexity of the world of wine into something easy to understand, with these lines we created different illustrations accompanied by texts that showed that this was as simple as enjoying a wine.

EXECUTION

This stroke went through billboards, bus stops and social networks, fulfilling the objective of taking Colombians for 8 days to Expovinos in Bogota and Medellin, achieving the following results:
+7 million people impacted. + 55,000 attendees
45 million bottles sold.

This professional campaign titled 'As Simple As Enjoying a Wine' was published in Colombia in November, 2023. It was created for the brand: Almacenes Éxito, by ad agency: Sancho BBDO. This Content, Design, and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted 5 months ago by Copywriter: Nicolas Castaneda.

Credits

Almacenes Éxito Client
Sancho BBDO Agency
Mario Lagos VP Chief Creative Officer
Jhonny Victoria Executive Creative Director
Andrés Luque Executive Creative Director
Paula Arias Business Executive
Julián Ochoa Creative Director
Manuel Bedoya Creative Director
Nicolás Castañeda Copywriter
Leonardo Castro Art Director
Michele Cuervo Art Director
Johan Salinas Copywriter​​​​​​​
Daniel Navarrete Copywriter
Daniel Moreno Postproduction
Paula Gil Head of Content
Paula Centeno Strategy Lead
Angie Cardenas Head of business
Mayerly Ruiz Account Executive
Cristian Sosa Account Executive
Production Company Flare BBDO
Rocio Diestra Illustrator​​​​​​​

New York Blood ...

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