"Unlock your inner confidence and embrace the spotlight with our revolutionary hair products – introducing the 'Be the It Girl' campaign. Transform your locks into a radiant statement that reflects your unique style. From sleek and chic to effortlessly tousled, our products empower you to be the standout It Girl in every room. Elevate your hair game, seize the day, and let your mane do the talking. Unleash the beauty within – because you're not just turning heads, you're setting the trend. Be the It Girl, be unforgettable!"

This student campaign titled 'Be the it girl!' was published in Egypt in November, 2023. It was created for the brand: L'Oreal, by ad school: The Higher Institute Of Applied Arts. This Design and Print media campaign is related to the Beauty industry and contains 5 media assets. It was submitted 25 days ago.


This student campaign explores the world of advertising and product design. Fares Yakout Farouk , created a series of ads for L'Oreal Paris, each with its own unique concept and style. The ads are creative, eye-catching, and effective in communicating the benefits of the products.
The student was supervised by Dr. Eman Salah-Eldin, Doctor of advertising and design at the Higher Institute of Applied Arts.

Novo Nordisk Gulf
Almacenes Éxito


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