New York Blood Center

"Extra Life"

Agency: Markham Yard


New York Blood Center Enterprises (NYBCe) joined forces with Markham Yard to launch a dynamic youth-focused campaign, "Extra Life," aiming to rekindle youth blood donations post-COVID. Recognizing the significant 50% drop in nationwide youth blood donations due to the pandemic, the integrated campaign leverages classic video game elements across social media, digital, video, and print platforms. With a goal to engage young donors and emphasize the ease of blood donation, the campaign features two digital spots, "Game On" and "Power Up," produced by SixTwentySix and directed by Miles & AJ, seamlessly blending nostalgia and modernity to inspire a new generation of lifelong blood donors.

This professional campaign titled '"Extra Life"' was published in United States in November, 2023. It was created for the brand: New York Blood Center, by ad agency: Markham Yard. This Digital, Film, and Integrated media campaign is related to the Health industry and contains 2 media assets. It was submitted 5 months ago.


Creative Agency: Markham Yard, Miami, USA
Founding Partner / Chief Creative Officer: Markham Cronin
Creative Director: Jack Bagdadi
Senior Account Director for NYBCe: Katherine Perez
Account Director for NYBCe: Salome Berrebi
Director of Production / Agency Producer: Alec Lopez
Copywriter: Alexander Lozana
Art Director: Laura Sescun

Production Company: SixTwentySix, Los Angeles, CA
Director: Miles & AJ
Executive Producer: Austin Barbera
EP/ Head of Production: Jonny Edwards
Production Coordinator: Amber Bolden
Executive Assistant: Kate Manning
Post Producer: Dan Gilette
Producer: Jacob Goldberg

Production Manager: Carrie Bronstein
Production Coordinator: Sophia Lilla
1st AD: Marc Kelly
2nd AD: Ian Kelly
2nd 2nd AD: Hollye Swinehart
Location Manager: Adam Atenasio
Location Assistant: JP Winer
Location Assistant: Mitch McColl
Parking Coordinator: Rob the Coneman

DP: Russ Fraser
1st AC: Chevy Anderson
2nd AC: Tanice McFadden
DIT: Thomas Wong
VTR: Brian Sanchez

Editor: Miles Cable
1st Assistant Editor: Michael Duffy
Cutdown Editor: Brian Welch
Colorist: Daniel de Vue

VFX: Kevin Quinlan
Stunt Coordinator: Leo G.
Sound: Rick Cardone

Gaffer: Jay Warrior
Best Boy Electric: Elan Sherman
Electric: Bobby Swaringer
Electric: Fady Atteya
Electric: Chris Wayne
Genny Operator: Joe Chiofalo

Key Grip: Jared Hermann
BB Grip: Bryan Landes
Grip: Chris Yannaco
Grip: Dan Connelly
Grip: Foster McLaughlin
Driver/Swing: Chris Poloni
Additional Driver: Noah Yu Schifrin

Head Tech: Junction Wen

Production Designer: Roxy Martinez-Michaud
Art Director: Sonal Naroth
Leadman: Mark Hayes
Prop Master: Zelda Vyssotsky
Set Decorator: Stephanie Berumen
Set Dresser: Caroline “kit” Sheridan
Set Dresser: Ryan Isenhart
Set Dresser: Ryan Rivera
Set Dresser: Joshua Stone
Scenic: Leda Seda
Art PA/Driver: Oluyemi Finerson

Wardrobe Stylist: Savannah White
Stylist Assistant: Hannah Hurley
Stylist Assistant - BG: Shannon Gorman
Make Up Artist: Annie Johnson
Makeup Artist assistant: Callie Johnson
Hair Stylist: Justine Sierakowski
Hair Stylist Assistant: Emily Klein

BTS Photographer: Jeff Malo

HMU: Dejah Haynes

OCP 1 - Hero Male: Christopher Fiore
OCP 2 - Professor: Charmaine Lord
OCP 3 - Jock: Jonathan Cruz
OCP - Library Girl: Cecilia Kurachi
OCP - End Waving Girl: Gabriella Buga
OCP 6 - Phlebotomist: Wren Mack

Background Talent 1: Hailey Omollo
Background Talent 2: Lisneidy Cancinos
Background Talent 3: Rose McAfee
Background Talent 4: Skye Kita
Background Talent 5: Helena Koroteeva
Background Talent 6: Hamid Whab
Background Talent 7: Delon Phillips
Background Talent 8: Vincent Zaninovich
Background Talent 9: Yauhen Saldatau
Background Talent 10: Selena Dukes
Background Talent 11: Julee Kerr
Background Talent 12: Sofia Subero
Background Talent 13: Alvaro Chaez
Background Talent 14: Wei Hao Chen Ng

OCP 1G Alicia (Hero): Anastasia Martin
OCP 2G MR. Turner (Subs. Teacher): Greg Schweers
OCP 3G Lance (Hall Monitor): Nicolas Hermick
OCP 4G Teacher (Lunch Duty): Gaby Gold
OCP 5G Phlebotomist: Harper Harris

Background Talent 1: Brooke Bates
Background Talent 2: Jasmine Garvin
Background Talent 3: Jennifer Charles
Background Talent 4: Allison Bell
Background Talent 5: Ann Nguyen
Background Talent 6: Mary Thorpe
Background Talent 7: Kevin lama
Background Talent 8: Gus Ramirez
Background Talent 9: Ahmad Lake
Background Talent 10: Marc Garcia
Background Talent 11: Brian Liranzo
Background Talent 12: Cynthia Burnette
Background Talent 13: Jackie Kim
Background Talent 14: Joshua Alejandro
Background Talent 15: Stephanie Bethancourt
Publicist: Carrie Wick
PA Truck: Rich Buchanan
PA - Truck/Set: Damian Buchanan
PA - 15 PASS/Set: Chad Miller
PA: Daniel Kim
PA: Tim Lopez
PA: Serena Velarde
PA: Tim Guzman


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