On March 8th, before flowers sold out in our stores, we use the perfect media in which flowers are usually wrapped to bring back the true meaning of this day: newspaper.
We published a full double page in one of the most widely read newspapers in the country
where we commemorate through art illustrations and narrative columns the impact, the history and struggle of the most iconic women that has been a referent in politics, art, science, sports, music, and over all in the evolution and change of equity in the country.
This way we invite people to wrapped their flowers in this day with this page and inspire others to keep changing history.
This professional campaign titled 'Wrapped In History' was published in Colombia in March, 2021. It was created for the brand: Almacenes Éxito, by ad agency: BBDO. This Direct medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 2 years ago by Camila Ordóñez Bozzi of BBDO / Miami AD School.
Advertising Agency: Sancho BBDO, Bogotá, Colombia