ADVERTISING

Starwax

As obsessive as you

Agency: Buzzman

Description

Today, 43%* of French people (including 54% 18/24 years old) believe that being a maintenance and cleanliness freak is a quality. Indeed, by their perfectionism, the maniac takes care of others. The emergence of the “cool maniac” that is taking shape today in a post-covid world has been Starwax’s reason for being since 1946. Through its highly specialised products, the brand is an expert in cleanliness and maintenance and wants to make maniacs proud.

This professional campaign titled 'As obsessive as you' was published in France in August, 2020. It was created for the brand: Starwax, by ad agency: Buzzman. This Print medium campaign is related to the House, Garden industry and contains 4 media assets. It was submitted almost 2 years ago.

Credits

Advertising Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Managing Director: Julien Levilain
Seniors Art Directors: Victor Sidoroff, Mickaël Krikorian
Seniors Copywriters: Victor Sidoroff, Mickaël Krikorian
Art Director: Gianni Leotta
Copywriter: Romuald Mevaere
Associate Director: Isaure Goetz
Account Manager: Clémence Gateau
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Head of Production: Vanessa Barbel
Production: Assya Mediouni, May Pham, Charlotte Chadeau
Executive production: 5ROADZ
Decorator / designer: Isabelle Baudry
Photographer: Jérome Galland
Photographer: Agent LNB
Touch-up artist: Adrien Bénard
Executive Engraver: James Lefèvre

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