As if the global pandemic isn’t troubling enough, scam calls are on the rise and 91% of Canadians over the age of 55 believe they’re more vulnerable to fraud. So, in an effort to help people recognize scam calls in real time, HomeEquity Bank has launched ‘Catch The Scam’, an online content series and masterclass teaching the finer points of how scams actually work.
The series is hosted and taught by none other than Frank W. Abagnale, a former conman turned world-class security expert. Abagnale was played by Leonardo DiCaprio in ‘Catch Me If You Can’, the Steven Spielberg film based on his remarkable life story.
This professional campaign titled 'Catch The Scam' was published in Canada in August, 2020. It was created for the brand: HomeEquity Bank, by ad agency: Zulu Alpha Kilo. This Content medium campaign is related to the Finance industry and contains 4 media assets. It was submitted about 3 years ago.
Advertising Agency: Zulu Alpha Kilo, Canada
Chief Creative Officer: Zak Mroueh
Creative Director: Irfan Khan
ACD/Art Director: Kevin Sato
ACD/Writer: Vinay Parmar
Account Team: David Tremblay, Jenn Gaidola-Sobral
Strategy Team: Tim Hopkins, Sean Bell
Client: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian
Media Team: Justin Lee, Yogesh Garbyal
Public Relations: Provident
PR Team: Morgan McLellan, Matt Roth
Production Company: Zulubot / Levelwing
Director: Mills Allison
Producers: Mitch Cappe, Kristina Loschiavo
Post Production: Zulubot
Executive Producer: Tom Evans
Editors: Ashlee Mitchell, Shiv Harrilal
Motion Graphics: Ashlee Mitchell
Colour: Felipe Chaparro
Audio: Noah Mroueh