Studio Mint

Artificial Incompetence

Agency: We Are More


Few have missed the debate about what implications new AI tools like ChatGPT and Midjourney will have for people working in creative industries. Production companies have been the subject of the most dire prophecies. They won’t be needed anymore, say the doomsayers.

But are we really there yet? Maybe not, judging from these prompting-gone-wrong examples turned print campaign for one of Sweden’s top visual studios.

This professional campaign titled 'Artificial Incompetence' was published in Sweden in April, 2023. It was created for the brand: Studio Mint, by ad agency: We Are More. This Print medium campaign is related to the Agency Self-Promo and Media industries and contains 4 media assets. It was submitted 6 months ago.


Advertising Agency: We Are More, Göteborg, Sweden

Art Director: Björn Eklind
Copywriter: Johan Nerman
Prompt Writers: Christoffer Hägglin, William Menke
Final Artist: Mathias Lövström
Production Manager: Therese Berglund
Photographer: DALL·E 2


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